Novier accelerates cloud strategy and promotes ind

2022-07-22
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Recently, in order to speed up the implementation of its "yunnuo strategy", the leading brand of China's overall wardrobe, novitia, has made three heavy blows at one stroke: launch brand strategy upgrading globally; Start the most advanced fully intelligent production system in the industry; Launch the largest product generation plan in the industry

recently, in order to speed up the implementation of its "yunnuo strategy", novitia, the leading brand of China's overall wardrobe, has made three heavy blows at one stroke: launch brand strategy upgrading globally; Start the most advanced fully intelligent production system in the industry; Launch the largest product generation plan in the industry. After nearly 10 years of golden development, the scale of the overall wardrobe industry continues to expand, and the consumer demand of consumers is also constantly upgrading. The brand strategy upgrading initiated by novitia is at the right time

it is understood that novier's wardrobe was founded in 2000, and has always adhered to the brand strategy of "making the best wardrobe in China", committed to customizing the whole house furniture for consumers. After ten years of rapid development, novier home has become a well-known brand in China's overall wardrobe industry

under the new market situation, Novozymes has a keen insight into market changes. With the goal of meeting customer needs, Novozymes has launched a new round of brand strategic planning and service upgrading around brand building, product research and development, after-sales service and other aspects

brand upgrading has entered a new round of rapid development period

since its inception, novitia has attached great importance to brand building and adhered to innovative development. As early as 2002, novitia pioneered the use of the Internet for brand communication, and was also the first enterprise in the industry to use the Internet for brand promotion. In recent years, novitia has continuously increased its investment in brand building, from online video marketing to interactive marketing to social media marketing, and is familiar with consumer habits and network communication characteristics. Novitia is in the forefront of the industry and has achieved good brand effect

in August last year, noviglia brand appeared in front of customers, peers and the public with a brand-new image, which has been widely recognized and supported. This brand image new upgrade is an important plan for noviger to build a high-end brand image and adapt to industrial development, and also indicates the arrival of a new round of rapid development of noviger

quality oriented and at the forefront of innovation and R & d

the long-term development of enterprises must rely on high-quality product lines. Nowijia now has a modern production base of tens of thousands of square meters and a production capacity of 10000 square meters per day. Its product line covers more than 100 products in 7 series, including overall wardrobe, cloakroom, solid wood furniture, supporting home, sliding door, solid wood ceiling and partition board

in terms of R & D and production, noviglia has achieved fruitful results and has been continuously in line with international standards. In 2011, noviger developed the first "non-standard numerical control drill" in the industry, fully realizing the seamless link between the sales end and the production end. In 2012, noviger, together with Germany's top equipment manufacturers, invested heavily in research and development to introduce 9 full process information-based automatic flow production lines, realizing the real meaning of "any space, any customization", and bringing the wardrobe industry into a new era of "information-based customization"

the excellent product quality and strong technical advantages have made norvega recognized and favored by the market and customers. Recently, in the factory customization direct supply meeting held by novitia stores all over the country, novitia's products have been warmly sought after and determined by consumers all over the country

caoxiaoqing, marketing director of noviger, said, "2013 is the take-off year of noviger. In the next five years, noviger will continue to carry out brand innovation and develop new marketing models to bring high-quality customized wardrobes and services to more consumers."

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